Stylecamp Mood Board and Inspiration
Saint-Tropez, Cote d'Azur, France
The French Riviera has a very special place in my heart. Not only is it warm and incredibly beautiful with its deep blue waters, lush greenery, terracotta houses and bougainvillaea-lined streets, it has so much style and glamour associated with it.
I was lucky enough to spend many camping holidays here as I was growing up, enjoying all the sandy beaches, old towns and elegant boulevards it has to offer. I regard it as the one of the key inspirations behind Stylecamp.
Image by Amanda Farrell
I was lucky enough to spend many camping holidays here as I was growing up, enjoying all the sandy beaches, old towns and elegant boulevards it has to offer. I regard it as the one of the key inspirations behind Stylecamp.
Image by Amanda Farrell
Beach Bubba
It's safe to say my love affair with chasing the sun started at a very young age! Here I am aged 3 or 4 getting into some serious sandcastle making on a sandy beach in France. Not one to miss a trick in the style stakes, here I’m sporting my very first bikini!
Vintage Travel Posters
Travel posters from the 1930s and beyond have been a huge inspiration to the look and feel of my brand. I’m particularly a fan of graphic artist Roger Broders and I like to collect decorative pieces in this style for my home. I love how they perfectly encapsulate the feeling of being on holiday; the warmth of the sun, the thirties fashion and the glamour of the occasion - it takes me right back to the Cote d’Azur. It’s the ultimate feel-good feeling.
Source: Roger Broders
Source: Roger Broders
Travel in Style
I believe in the mantra ‘travel in style’, so my adventures abroad play an important role in my inspiration for Stylecamp. Just as they did in the thirties, I look to holidays as though they are a special occasion and want to dress for it, often saving some of my best clothes for going away. That’s how the idea for Stylecamp came about.
As a UK dweller, where summer is often over before it’s started, to travel to warmer climes and get that much needed vitamin D is a real godsend. It’s a time and a place where you can show off your body, feel the warmth of the sun on your skin and allow those endorphins to really kick in. If my Stylecamp wardrobe can match this sunny feeling, then all the better! Hence why you’ll find bright, happy colours and body contouring shapes throughout my collection.
As a UK dweller, where summer is often over before it’s started, to travel to warmer climes and get that much needed vitamin D is a real godsend. It’s a time and a place where you can show off your body, feel the warmth of the sun on your skin and allow those endorphins to really kick in. If my Stylecamp wardrobe can match this sunny feeling, then all the better! Hence why you’ll find bright, happy colours and body contouring shapes throughout my collection.
Margot and Me
In keeping with that ‘travel in style’ mantra, I look to blogs such as Margot & Me for inspiration. Jenny’s distinctly french style with a retro appeal (pictured here), coupled with her aspirational articles on home and travel, really resonates with my brand, Stylecamp.
Source: Margot and Me
Source: Margot and Me
Vintage Beach
I have a real affinity for thirties and forties beach fashion. A period where social conventions were broken down, fabric innovations came through and dressing became less austere. An exciting time for fashion designers who were really able to break down boundaries with inventive design that is still so widely copied today. I love the sleek, elegant silhouettes that have such fun, feminine details with their ties and cut out panels. For me, this ground-breaking period represents the epitome of casual elegance.
It’s important to me that while I look back to this iconic period in time for design inspiration, the pieces I make for Stylecamp aren’t simply reproductions. I don’t want my Stylecamp woman to look as though she’s going to a costume party. I ensure all my designs are kept fresh and modern using simple silhouettes, bold colours and wearable fabrics.
Source: Yva/Else Neuländer
It’s important to me that while I look back to this iconic period in time for design inspiration, the pieces I make for Stylecamp aren’t simply reproductions. I don’t want my Stylecamp woman to look as though she’s going to a costume party. I ensure all my designs are kept fresh and modern using simple silhouettes, bold colours and wearable fabrics.
Source: Yva/Else Neuländer
The Golden Age of Hollywood
The Golden Age of Hollywood was the driving force behind the Cote d’Azur’s rise to popularity. Long known as the playground of the rich and famous, starlets such Brigitte Bardot and Grace Kelly, among others, were frequently pictured enjoying its sandy beaches.
I name all of my designs after famous actresses if I feel the design resonates with their style. You can follow my pinterest page, which is packed full of images of these stylish women that inspire me, it makes a great reference point for Stylecamp.
Source: Slim Aarons
I name all of my designs after famous actresses if I feel the design resonates with their style. You can follow my pinterest page, which is packed full of images of these stylish women that inspire me, it makes a great reference point for Stylecamp.
Source: Slim Aarons
Jaques Henri Lartigue/Renée Perle
Jacques Henri Lartigue was a French photographer known for his irreverent shots of life by the coast in the 1930s. His main works captured the private life and times of the two main women in his life - his wife and his mistress. His mistress-muse, Renée Perle (pictured here), became a bit of a fashion icon, being widely considered ‘avant-garde’ in her fashion tastes with her gigantic trousers and matching bangles. It’s fascinating to look through his photos and get a glimpse of the endless summer experienced along the French Riviera.
Source: Jaques Henri Lartigue
Source: Jaques Henri Lartigue
Malika Favre
I love the work of French graphic artist Malika Favre. She often depicts iconic holiday/Riviera scenes in her artworks with highly glamorous women in gigantic sun hats and sunnies. The references to those vintage travel posters and adverts is clear but it’s the modern twist with her clean lines and bold use of colour that makes her work a real inspiration for Stylecamp.
Source: Malika Favre
Source: Malika Favre
Butchwax Vintage
A real modern day icon, I look forward to this lady’s mesmerising posts everyday! Amanda picks out the most inspiring, covetable and quality vintage pieces you could ever lay eyes on (just look at that sun hat!), holding down a very successful Etsy and Instagram business, Butchwax Vintage, in the process. I love her quirky, eclectic style and regularly look to her page for shape and detail inspiration.
Source: @butchwaxvintage
Source: @butchwaxvintage
Ways to Wear
Most of all, I’m inspired by how customers interpret my brand with their own unique style. Blogger Julie, of Style by Joules, bought one of my crop tops for her special vacation, teaming it effortlessly with this gorgeously tropical maxi skirt. Click to see what she had to say about Stylecamp.
Shop the collection
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